About Us

Our motto is “Look Good, Feel Great!”

…and that is exactly what we want for all our customers. Suzelle Lingerie & Swimwear is Hawke’s Bay’s leading specialist lingerie store, and ladies have been coming to us since 1976 for our professional award winning service. Our promise is that, whatever your size, from 8AA to 26JJ, we will find the best option, just for you.

With the largest Designer Swimwear range in Hawke’s Bay, Suzelle Lingerie & Swimwear also offers stunning ranges in nightwear, hosiery, undergarments and shapewear. If we don’t have what you are looking for in stock, we are happy to order it in for you if it’s available.

Owner, Coralie White, is known throughout New Zealand for helping ladies after breast cancer with mastectomy products, bras and swimwear. Find out more about how Coralie has been helping ladies on their journey after breast cancer.

Bra and Swimwear Fitting

We know and understand the importance of wearing the perfect and correct fitting Bra and Swimwear. At Suzelles, we offer expert professional advice in finding the right shape and fit Bra or Swimwear so you feel gorgeous, supported and confident. Our friendly and helpful team hopes to make the experience of buying your new bra or swimwear one that is enjoyable and fun. We have private, spacious and beautiful fitting rooms in both of our Hastings and Taradale shops.

Loyalty Program

We offer a loyalty points system which gives you $20 off once you reach 400 points on regular priced items. Points don’t expire. Loyalty scheme customers’ purchasing details are confidentially retained, enabling us to assist you quickly and efficiently in the sizes and styles you enjoy and fit you best.

Ask in store about joining our loyalty program.



With 30 years experience, owner Coralie White has become known throughout New Zealand for helping ladies after breast cancer with mastectomy products, bras and swimwear. Coralie is now Hawke’s Bay’s independent specialist in fitting of breastforms.

coralie the boss“My connection with women who have had breast cancer has been the most rewarding part of my business. It is the first stage a lady’s journey where she starts to feel normal again.” Coralie is now the preferred fitter for the Cancer Society and assists women up and down the country.

Coralie started in this area when she realised that women really had no idea where to go to after they were released from hospital. They wanted to move on from “the big C” but were given very little support and lacked the information needed to set them on their way. Many women come to Coralie having had no idea of where turn, what to do next or how much the next step will cost them. What’s important to Coralie is being able to help women who come into the shop, embarrassed at having to talk to a total stranger about a very personal matter. Instead of hiding their figure under clothes, they leave full of confidence. In fact, they’re smiling from ear to ear!

Did you know, there are many types of breast forms available?
In fact there are over 50 types of breast forms available. The latest idea is a self-supported stick on form. It takes the weight off your shoulders, relieves back pain and allows smaller people to go without a bra. Do you play sport or swim? A lot of thought needs to go into which form is best for you.

Contact us for an appointment with Coralie who will guide you through all the stages in our private fitting room.

What our customers say:

“The privacy aspect is wonderful and the service is great.”

“I didn’t think it would be possible to feel normal again.”

“In every way I have found Suzelles Lingerie provides the best service.”

“Thank you for your time and expertise in the fitting process.”

“I have more shape and they feel great on.”

“Thank you for your patience when fitting my new boob. Which I love by the way! I was quite nervous before I came in.”

“You are so good at your job, I soon relaxed.”

“Thanks so much for your great customer service. You turned a “sorry for myself” day into a “feel good” day! You are a diamond.”